If you're a pro photographer looking to carry out search engine marketing to get more customers, among the most challenging markets you can work in is the photography market where you're trying to focus on search phrases such as wedding photography Oklahoma City.
This is strictly based on the numbers - when you're dealing with clients which are most likely worth thousands, then having a well positioned photography website is worth a lot of money.
However in order to rank for these types of search phrases, you're going to need to show just a little patience. Steady, long term rankings cannot be reached overnight.
Depending on how competitive your local city is, it takes constant effort over an extended period before you are going to even start to see improvements.
Nevertheless the thing is that while you are focusing on your long term goal of getting ranked for these competitive search terms, you can be targeting some of the less competitive phrases and the odds are good you will be able to get some visitors to your site for these search terms inside a fairly short period of time.
But just what are a few examples of these kinds of low competition search terms?
One great example is engagement related keywords - there's definitely going to be a lot less competition for a phrase like Austin engagement photography than there will be for Austin wedding photography.
However what you have to understand is that these kinds of phrases are perfect since you're getting a chance to show your skills to the couple before they decide upon their wedding photographer.
There's bound to be less people entering these engagement keywords into Google's search engine each month, but if you're able to bring in just a couple of extra clients from these kinds of keywords, it's going to provide a significant boost to your bottom line.
So lets briefly go back over what it is you're going to do from here.
The very first thing you'll want to do is take note of what the primary search phrases are for your business that you will be concentrating on in the long term.
After that you will establish some associated lower competition search phrases, and concentrate on acquiring some rankings for them in the short term to help you bring some income to your business.
