Many times, when talking about Turkish airlines, it is not a good idea to consider it in isolated terms.
Turkish Airlines began operations in the few years just prior to World War II in May of 1933. With only four aircraft capable of taking 23 passengers in total, they had a humble start. Their fleet would not see any new additions until 1945. Today, they have received the first of twelve Boeing 777-300ER aircraft which is the world's most advanced "heavy" in the world. Profits and expanded routes have been steadily increasing each year for at least the past five years. The days of flying only 23 passengers at a time are long behind them and Turkish Airlines has gained some valuable knowledge and experience in that time.
No one could say that Turkish Airlines is not taking marketing and brand recognition very seriously. In fact, they are smart because they carefully select whom they take-on and the markets that are affected. For example, American basketball and their contract for NBA star Kobe Bryant is another pick. Complete with an humorous component, Kobe Bryant did a commercial for Turkish Airlines in February, 2011. Recently, the airlines added Caroline Wozniacki to their list. She will lend a hand by promoting the airlines' Business Class service to the European fans of tennis.
The profitability of Turkish Airlines was impressive in 2010, with financial statements showing they attained a nine-month net profit of 169 million USD. The company's sales revenue jumped to 5 billion USD, translating into an impressive rise of 39%. The company is expanding its fleet with a number of Boeing 777-300ERs, which are long-haul aircraft, in an effort to increase the revenue generated by business class travelers. The company also intends to use wide-body planes for international cargo routes. While a surprise, the results posted by Turkish Airlines were very well received, as is to be expected. This surge could also be due to the fact that the company has been actively marketing their brand all over the world. The company has targeted penetration of the US market as well as expansion in Asia.
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During the summer of 2010, Turkish Airlines was abuzz with plenty of action. In July 2010, Turkish Airlines managed to sign off on a 5 year contract with Euroleague Basketball in which it will put up the funds for the world wide European basketball competition. As a matter of fact it is in the works for the association's name to be changed to Turkish Airlines Euroleague Basketball within the next season. This really should not be that much of a surprise to those who know all about the company's plans of marketing. Turkish Airlines understands the tremendous appeal and reach of sports. The flying public is right there in the middle of it all.
It seems that passengers from the US can fly on Turkish Airlines aircraft from both sides of the country. That offers new possibilities for travel and easily makes new destinations available. The airline operates, or will be in the near future, multiple flights per week to Washington DC and L.A., which are both large international hubs.
